Sales and Marketing On-Demand Services
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Submitted by steve on Mon, 06/22/2009 - 10:01
Wine & Spirits Sales & Marketing On-Demand Services
Target Customer
Wineries / spirits producers with limited / no US distribution
Wineries / spirits producers wishing to expand US distribution
Trade commissions/ export companies
Services
Sales Plan / Market analysis
Complete evaluation of product, packaging, presentation
Demographic recommendation & marketing plan
Sales plan with support and pricing recommendation
Competitive analysis
Budget / Profit & Loss
Distributor presentations
Goals / sales plan
Programming Calendar
Marketing / promotional calendar
PowerPoint Presentations
POS / Support Materials
Sell-sheets
Informational video
Brochures
Tee shirts, hats, store displays/ windows, bottle service trays, etc.
Market / Field Work
Ride-Withs
In-Store Tastings
Waitstaff tastings / trainings
Key buyer lunches / dinners / special events / presentations
Winemaker Dinners
Distributor Trade Tastings
Compliance / Logistics
COLA
State Registrations
FDA Registration
Customs Clearance
Warehousing / Shipping
Fulfillment
PR & Promotion
Trade publication tasting submissions (Spectator, Parker, Tanzer, etc.)
Press releases to industry publications and consumer publications
Sponsorship / product donations at high-profile events:
Music, film, sports, art, etc
Focused trend-setter events
Trade tastings (Aspen F&W, Nantucket F&W, etc.)
Video creative services
Podcasts
Web sitelet
Advertising
Print ads
Web ads
Outdoor
Regional
“Guerilla”
blogs
social networking (twitter, facebook, myspace)
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