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Notorious for outages, wasting otherwise productive time and allowing you to follow the thoughts of MC Hammer, Twitter may now be making its mark as a powerhouse marketing platform. Twitter, for those of you new to the whole social media thing, is a web application/platform that allows you to share 140 character messages with anybody who cares to tune in to what you’re saying. It’s really that simple.

Even at a small level, entrance into the wine industry is a capital intensive and effort intensive undertaking.  Purchasing premium barrels and grapes is expensive.  Equipment and space, even if you are initially renting, comes at a cost.  Let’s not forget packaging:  bottles, closures, capsules and labels add up quickly.  Finally, you have sales, marketing and overhead.  Oh yes, one more thing, you need to put this money out a year or two in advance before you ever see a dime of income. 

Whether you need a refresher or about to process your first Allocation Offering in REthink, listed below is a timeline checklist with items you will need to complete.

Processing Emails:
Timeline: 2 Weeks Before Allocation Processing

• Email Templates Formatted (Intro 1, Offering Season Opens, Closing Reminder, Thank You / Wishlist)
• Send Pre-Processing Email (Intro 1)

Amid all of the news of economic downturn, I think it’s important to call attention to some of the reasons for optimism for this coming year, and trends we can look to in ensuring it’s a good year.

The Promise of Millennials (born between 1980 and 1990)