Email

I attended a great webinar last week that covered some tips on Email Marketing
I wanted to share.

Consider these tips before sending your next email campaign

• Think “above the fold”  (preview pane).  You have your email subject + 3 lines
  of text to get attention…..use it wisely.

• Use a compelling subject line

• Use specific, measurable calls-to-action (links)

• Keep it simple – avoid complicated HTML design

• Start with a good email list and keep it clean

• Test, preview, measure and test again

• Personalize where possible; send from bob.smith@abcwinery.com  and include
  the recipient’s name in the template

• Size Accordingly: Keep width to a maximum of 600-800 pixels

• Length Recommendation: Short is good, titles
• 50% of email clients disable images by default, so think about how your email will look
  without the images.

I also learned some items to avoid:

• Excessive punctuation and capitalization

• Avoid SPAM filter catch words such as free, guarantee, credit card, security

• Don’t just send one big image (maintain low “image to text ratio”)

• Don’t ignore CAN-SPAM requirements